We believe human flourishing is the ultimate business intelligence.
Softer Success® was founded to start a quiet revolution in how organisations understand and measure what drives lasting performance.
Our Mission
To help organisations build cultures of human flourishing at transformational moments — through rigorous research, proprietary diagnostic tools, and strategic programmes that make the invisible visible and the unspoken measurable.
We work with leadership teams at the moments that matter most: product launches, restructures, periods of rapid growth, cultural reinvention. We give them the data, the strategy, and the human intelligence to navigate change without losing the people who make it possible.
This isn’t wellness. This is business intelligence.
Our Vision
We envision a world where the most successful organisations are also the most human ones — where performance and flourishing are understood not as competing goals, but as the same goal.
We are building towards a future where every leadership team has immediate, data-backed visibility of their organisation’s human health — and the strategic frameworks to act on what they find. Where cognitive loss, moral stress, and disengagement are measured and addressed before they become crises. Where human flourishing is not a value on a wall but a metric on a dashboard.
We have called this the Human Performance Revolution — and we invite the organisations that will define the next decade to join it.
What We Stand For
Evidence over opinion. Everything we do is grounded in peer-reviewed research and proprietary data. We don’t offer gut feel — we offer intelligence.
Depth over speed. Transformation that holds requires understanding what’s really happening inside an organisation. We take the time to see clearly before we act.
Human performance as the north star. We believe organisations that invest in genuine human flourishing consistently outperform those that don’t. That belief underpins everything we build.
Integrity in partnership. We work closely and honestly with every client — as a trusted strategic partner, not a vendor. Long-term relationships built on transparency, respect, and shared goals.
Softer Success — The Book
“If your life is already swamped by demand and ‘have to do’s’ the last thing you need is yet another book to clutter your bedside table. However, every lesson, every story and every technique shared in this book can bring Softer Success that doesn’t come at a personal cost. Be prepared to feel the return of your true power, energy and joie de vivre.”
Dr Nerina Ramlakhan PhD Physiologist, Sleep & Energy Expert
Want to learn how to prevent burnout, find balance, and redefine what success means for you? The Softer Success book is available now on Amazon, Barnes & Noble, and Waterstones.
The People Behind Softer Success®
Cara de Lange
Founder & Strategic Director
Cara has spent 22 years at the intersection of culture, technology, and human transformation — from Saatchi & Saatchi and 12 years at Google EMEA, to founding Softer Success® and advising Frequency School on their World Economic Forum programmes. She is a bestselling author, TEDx speaker, and keynote speaker at Google, the United Nations, and Morgan Stanley.
She founded Softer Success® to give organisations the data, strategy, and human intelligence to navigate transformational change without losing the people who make it possible.
Danielle Hellebrand
Relational Intelligence & Neuroscience Consultant Neuroscientist, Better Brains at Work
Danielle advises on strategic new ways of working grounded in neuroscience — bringing the latest research on brain performance, relational intelligence, and the future of work to everything Softer Success® designs and delivers.
Zarir Vakil
Growth & Transformation Consultant Change Specialist & Business Consultant
Zed is a growth and transformation specialist with first-hand experience in health tech businesses. He brings deep operational and commercial expertise to help organisations effect meaningful change — particularly in sales systems, structures, and performance culture.
Matt Ville
Technology Partner Founder, Hiyield
Matt and his team at Hiyield are the technology partners behind the Softer Success® Assessment — designing and building the proprietary diagnostic platform that sits at the heart of everything we do.
Our Research Partners
Professor Michael Leiter
Consultant & Academic Advisor Professor of Organisational Psychology, Acadia University, Canada
Professor Leiter has spent over 20 years researching the psychology and performance of organisations. As our lead academic advisor, he provides deep expertise on measurement, burnout risk, and strategic intervention.
Professor Michael Clinton
Consultant & Academic Advisor Professor of Work Psychology, King's College London
Professor Clinton brings the latest research on sustainable productivity and organisational effectiveness to our work. We are collaborating with Professor Clinton and his team at King’s College London on ongoing research into leadership wellbeing and the prevention of founder burnout.
Our Global Commitment
The work we do at Softer Success® aligns with four United Nations Sustainable Development Goals — because we believe that organisations which flourish from the inside out create ripple effects far beyond their walls.
UN SDG 3
Good Health & Wellbeing
UN SDG 8
Decent Work & Economic Growth
UN SDG 13
Climate Action
UN SDG 17
Partnerships for the Goals
